Co-evolving Tool and the Craft creates native integration

At Pixar, the artistic goals (the craft of 3D storytelling) pushed the limits of technology (the tool like RenderMan). In turn, new capabilities in RenderMan inspired new artistic possibilities. Tight feedback loop ensures co-evolution.
When a tool is purpose built of the craft it feels native.
See Transformational Tools for thought are a byproduct of doing original work on serious problems